Revista ADM.MADE, Vol. 23, No 1 (2019)

Tamanho da fonte:  Menor  Médio  Maior

STRATEGIC BEHAVIOR MEASUREMENT IN MICRO AND SMALL BUSINESSES: AN ANALYSIS SUPPORTED BY THE MILES & SNOW TYPOLOGY (1978)

Alessandra Cassol, Bruna Lorandi, Antonio Oliveira de Carvalho, Renato Fabiano Cintra, Ivano Ribeiro

Resumo


The purpose of this article was to analyze the strategic behavior of micro and small-sized enterprises in accordance with the typology proposed by Miles and Snow (1978). The research used a quantitative approach through a survey.  The analyzed data originates from 368 questionnaires applied in service-providers located in the city of Concórdia, Santa Catarina - Brazil. As a result, it was verified that the service-providers tend to use strategic behavior based on analytical placement.  This suggests that the enterprises seek to maintain themselves in a stable market, but also seek for new products and markets.  It was also observed that family enterprises and non-family enterprises have very similar strategic behaviors, indicating that the means of ownership does not condition strategic behavior, or at least does not differentiate them in a totally opposite polarization in their strategic behaviors.  As a main contribution, this study demonstrates that the taken by the researched enterprises can be the result of dynamics of the environment and of the strategic mindset of its managers.


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Revista ADM.MADE - ISSN 2237-5139

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